You have a great idea and you're sure it's going to sell. You're going to sell kitten's mittens, they're going to be all the rage and you're going to retire next year on the proceeds.
There's just one snag - you surf over to your domain restration company and find that kittensmittens, mittensforkittens, mittysforkittys, catsgloves, mitsforkits and warmpaws have gone in all your desired domain suffixes. You can't think of anything else to call your site without it sounding ridiculous, so what should you do now?
1. Do some market research
This means looking at the sites that have 'your' names and see what they sell/do, google your product and see what other creative names people have come up with to sell their product etc.
2. Do some more market research
No, it's not a joke. There are two types of market research when it comes to internet markets. Why? Well, there is 'what people want', which is covered by approach 1, but there is also 'what people type into Google to find what they want'. This is crucial to the success of your internet business and can help you narrow down a good domain name. The best way to do this is to find out what people are searching for and you can do this using Google Zeitgeist which will allow you to see trends and identify keyword chains related to your site.
3. Make someone an offer
Someone has a domain you want, so you type it in to see what it is they're doing on there, only to find it's a parked domain. Someone has bought the domain you need and aren't even using it! Unless they're a private registrant, you can use a tool like whois to find out how owns the domain and contact them if you want to make an offer. If it's the ONE, and you're site is sure to be a success it's woth paying a bit more than you would if you'd bought it direct. There are also web based companies/auction sites tat deal in selling domains.
0 comments:
Post a Comment